Cinalto’s brand assets

Welcome. If you are writing about Cinalto, building a page that mentions us or preparing a partner deck, everything you need is here: our logo, colours, type, a few pictures of our work and the words to describe us.

Download resources
Brand basics

Wrong logo vs. right logo

Please do not stretch, recolour, outline or redraw the wordmark. If in doubt, use the files above as they are.

A stretched, outlined copy. Please don’t use it.

Cinalto

The wordmark as supplied.

Brand basics

Our main colours

These four colours carry the Cinalto site and its documents.

PaperHex #F7F9F2
R 247 G 249 B 242
LimeHex #D8FF85
R 216 G 255 B 133
ForestHex #0A211F
R 10 G 33 B 31
MintHex #8DFDBA
R 141 G 253 B 186
Brand basics

Our type

Two free typefaces from Google Fonts. Inter Tight sets everything; Instrument Serif in italics marks the words we want you to hear.

Inter TightAaHeadings, text and buttons. Regular 400, semibold 600 for buttons and the logo.
Instrument Serif ItalicAaOne or two words inside a heading, set 1.067 times larger than the words around them.
Brand assets

Our imagery

Pictures from projects we made for brands we invented. Use them when writing about Cinalto.

Our people

Who makes Cinalto

  • The founderCreative director
  • ResearchAI agent
  • WritingAI agent
  • DesignAI agent
  • MotionAI agent
  • VoiceAI agent
  • VersoTwelve-agent sales team
Tagline

Your brand’s creative momentum

Descriptor

The creative and marketing studio of ML Helvetic, in Suisse romande.

Boilerplate

Cinalto is the creative and marketing services studio of ML Helvetic, based in Suisse romande, Switzerland. The founder directs every project and makes the films; specialised AI agents work under him, one per craft, from research and writing to design, motion and voice. Cinalto works in French, German and English and makes films, campaigns, brand identities, social media and websites.

Made for and with

  • Esprit Féminin
  • ML Helvetic
  • Omen
  • Dufour
  • Atlas O’Clock
  • Young Hamidou

Trademark usage guidelines

These rules cover how the Cinalto name, logo and brand assets may be used and shown. By using them you agree to follow these rules; any use that breaks them ends the permission to use the assets.

Nothing here gives you a licence or any other right in the Cinalto name, logo or brand assets beyond what is written on this page. All rights are reserved by ML Helvetic.

  1. 1

    Use the logo exactly as supplied

    Use the files on this page as they are. Do not change the letters, the spacing, the dot or the colours, and do not combine the wordmark with other marks.

  2. 2

    Do not suggest a partnership that does not exist

    Our name may describe Cinalto or its work. It may not suggest that Cinalto sponsors, endorses or works with you unless we have agreed it in writing.

  3. 3

    Keep the name out of your own branding

    Do not use Cinalto in your product names, logos, domain names or social media handles.

  4. 4

    Give the logo room

    Keep clear space around the wordmark at least the height of its C, and never place it over a busy picture or other text.

  5. 5

    Use current files only

    Download the logo from this page each time. Old copies and redrawn versions are not allowed.

  6. 6

    No misleading or harmful use

    Do not use our name or logo with content that is misleading, unlawful or likely to harm Cinalto or ML Helvetic.

  7. 7

    We may ask for removal

    ML Helvetic may ask for any use that breaks these rules to be removed or changed.

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Tell us a little about you and what you want to move forward.